Brand Identity: Version 1.0
Music · Art · Culture · Lifestyle
Stylish. Bold. Unapologetically lit.
avahtaylor.com
02 / Color
Neon on ink.
Neo Pink is the brand. Neo Green and Indigo are the supporting cast and code the sections. They never share a frame with pink at equal weight. Everything sits on near-black so the neons glow.
Primary
Neo Pink
#E45EE4 · RGB 228 94 228
Logo, hero moments, primary buttons · Style, Avah TV
Secondary
Neo Green
#3EF59C · RGB 62 245 156
Highlights, secondary buttons · Curated, The Scene
Secondary
Indigo
#5438FF · RGB 84 56 255
Depth, event dates · Culture, Sound
Ink
#0A0A0C · ground
Charcoal
#16151B · cards
Graphite
#2A2A32 · lines
Mist
#B9B3C2 · captions
Paper
#F6F3F8 · text
Balance
62 ink · 20 paper · 10 pink · 5 indigo · 3 green
03 / Typography
Editorial serif, modern sans.
The display serif carries the headlines: high contrast, a little glamorous. Manrope does the reading: geometric, quiet, built for screens and newsletters.
Display: Instrument Serif
Avah Taylor
Culture, loudly.
Body: Manrope
Avah Taylor is a music, art, culture and lifestyle brand for people who dress with intent and collect with curiosity. Every issue of the newsletter brings one artist, one place, one thing worth your money.
Captions and metadata are Manrope Medium at 13 to 15px in Mist, with wide tracking on labels.
Scale
Hero
hero · 64–92px · 0.95 · serif 400
Headline
xx-large · 40–48px · 1.05 · serif 400
Subhead
x-large · 28–32px · 1.1 · serif italic
Body
body · 16–18px · 1.6 · Manrope 400
UI & buttons
medium · 15–16px · Manrope 600
Label
small · 13–14px · caps +18% · Manrope 700
Display face: Instrument Serif, standing in for New York until a commercial licence is settled. Body: Manrope variable 200–800. Both are served from the theme.
04 / Logo
The neon script is the hero.
The glowing script lockup lives on Ink only. The AT monogram works small: avatars, favicons, stamps. Avah TV shares the neon script as a sub-brand.
Primary lockup
Min width 180px · clear space = height of the “A” on all sides
Monogram
Min 24px · favicon, avatar, stamp
Wordmark on pink
Avah Taylor
Avah TV · sub-brand
Rules
- Neon lockup on Ink or Charcoal only. Never on pink, green or photos with busy highlights.
- Don’t recolor the glow. Pink is the signal.
- Don’t stretch, outline, add drop shadows or rotate.
- Use the typeset wordmark (display serif italic) when neon can’t be reproduced: print, embroidery, one-color.
- Monogram may be Pink, Green, Indigo or Paper on Ink.
05 / In use
Section coding, social and print.
Pink leads, one secondary per surface. Indigo codes Culture and Sound, Green codes Curated and The Scene, Pink codes Style and Avah TV. The website hero and The Weekly email are built as real templates in later phases.
Culture
Sound
Style
Avah TV
Curated
The Scene
Style
Dress like the room is yours.
[@handle]
Avah Taylor
Founder & Editor · [email]
06 / Components
Buttons, cards and bands.
The building blocks of every page: buttons, cards and colour bands, in the shapes and colours used across the site.
The mood behind the moment.
[PLACEHOLDER quote from Avah]
Card
Charcoal card, graphite border, 16px radius
Pink band
Charcoal band
Alternate sections sit on Charcoal with Graphite hairlines top and bottom.